The massive amount of money to Medallia stronger in the world and face its competitors on a difficult pitch: Decoding the diamonds of the noisy public sentiment.
Recall that Medallia enables many large companies such as Best Western, Lego, Telstra and Nordstrom to know what customers think of their products and services. It was hard, long time ago, get a direct feedback. Today, however, there are no problems thanks to services like Twitter, Yelp and TripAdvisor.
So far Medallia has been serving large global companies who adore the detailed analytical capabilities in multiple languages.